Thursday, October 8, 2009

Get real!

I've been reading Getting Real, by the 37signals guys. You know, those dudes that inflicted Ruby on Rails upon the world.

The only word I can think of is jejune.

Actually, you gotta hand it to those guys in a backhanded way. Who wouldn't want to get rich with the following business plan?

1. Develop a bunch of silly little toys solving problems that people never realized they had.
2. Spread a bunch of propaganda about "agile" and "less is more" and "worse is better". Wow them that you can throw together toy websites in minutes. But make sure you call them "ready-to-go mature business solutions."
3. Profit.

Not bad. Meanwhile, in the "real" world, where we provide services that people actually need, things aren't quite so simple.

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